T H E   F O U N D I N G   M A M A S

A big hello from Victoria, Amy and Kerry - best friends, family and founders of Kura Organics!

As relatively new mums (with more babies on the way!) we have found it quite overwhelming all the safety advice there is surrounding how to dress babies in car seats, especially in those winter months. Safety is obviously paramount with parents as well as ensuring that babies are content & comfortable whilst travelling. As parents, we are constantly in and out of the car, going here, there and everywhere. Therefore, we wanted to develop a practical and stylish solution to make life easier for parents (including ourselves). Derived from the Icelandic word, Kura directly translates to ‘snuggle’ which is a key feature of our product. Our products are aimed to do just that, keep babies cosy and warm, whilst reducing hassle for parents.

Environmental concerns have been pivotal for us in developing our product. We have worked really hard to ensure that every aspect of product and packaging is environmentally friendly. Our wraps are made using 100% GOTS certified organic cotton that is friendly to baby's skin and our packaging is 100% recyclable with no plastics or chemicals.

Between us we bring a variety attributes to the business. Victoria as a Newborn/Children’s wear designer, Amy as a Marketing and Sales Analyst and Kerry as a Marketing & Graphic Designer, but ultimately we all share the same goal; to create top quality, hassle-free baby products that have minimal impact on the environment.

We have put so much love and energy into every aspect of our products and hope you love them as much as we do.