RACHEL DUCKER | BOUNCE MAGAZINE
New baby accessories startup, Kura Organics, has launched a stylish and sustainably designed car eat wrap for babies. The wrap is a fashionable, practical alternative to a blanket or coat, offering a more comfortable and convenient solution to keep babies warm and snug when travelling.
The concept was formed when Amy Duffy and Kerry Greenwood – who are both mums to young babies – found that ensuring their babies were a safe temperature when travelling was more difficult than they imagined. They understood the safety aspects in babies wearing coats and worried that blankets could easily fall off, or even end up over the baby’s head. This led them to realise that there was a gap in the market for something cosy, stylish and practical for parents to nestle their little ones in when on the move. They enlisted Amy’s cousin Victoria Oakley, who has extensive experience in childrenswear design, and together they have brought the ideal solution to life.
The Kura Organics wrap is made from the softest GOTS certified organic cotton, which was selected because it has a lower environmental impact. It is also designed with OEKO-TEX standard, non-toxic and baby-safe inks to make sure it is safe for delicate newborn skin. It is also functionally compatible with three and five point car seats and travel systems.
Victoria Oakley, product designer at Kura Organics, says:
“We chose to name the brand Kura as it means ‘snuggle’ in Icelandic – which describes our wraps perfectly. We see them as a modern, stylish version of a comfort blanket; an accessory that is always there to keep your little ones warm and cosy. We have used a combination of our professional and life experiences to create what we believe will become an essential product for new parents. Amy and Kerry both use Kura wraps with their babies too – which goes to show how much we believe in our product.
“Using organic cotton was really important for us, because we wanted our product to be produced with as little effect to the environment as possible. All of our packaging and labels are either organic, recycled, or can be recycled. The products we create today affect future generations, which is why the origin of the materials is really important to us. Two of us are mums, and as a brand creating products for young babies, sustainability was a big consideration for production.”
To shop the range, visit the Kura Organics website.
- 100% GOTS certified organic cotton
- Quick and easy to use
- Comfortable, safe and breathable
- 3 and 5 point harness friendly
- Fits most travel systems
- Machine washable
The outer fabric is 5 gauge reverse jersey knit in a 2 colour stripe design. Using a chunky knit alongside organic cotton yarns creates a fabric that is soft, cosy and luxurious.
The lining fabric is a soft, interlock jersey with an all over printed geometric pattern. The print colours match the outer knitted fabric colours. The lining is printed with non-toxic and baby safe OEKO-TEX standard inks meaning it is safe to be worn against baby’s delicate skin.
Poppers ensure quick and easy fastening without disturbing baby when wanting to keep them warm or cool.
Finished with coconut shell buttons.
Made using 100% GOTS Organic Cotton ~ you know, like the good stuff in the supermarket that use less pesticides to grow which means a happier and healthier planet.
SIZE & FIT
Suitable for babies aged 0-6 months.
May fit longer than 6 months depending on baby’s size.
LOOK AFTER ME
I am machine washable.
Put me on a 30 degree wash.
Do not tumble dry.
Each wrap/blanket is packaged in an eco friendly recycled brown box with natural cotton cord handle. Every wrap also comes with its very own reusable, 100% cotton dustbag.
To purchase please visit https://kura-organics.com/products/organic-baby-wrap-in-pebble